Understand the whole. Improve what matters.

Inside a recurring-services agency

illustrative · not customer evidence
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Who we serve

Retained business clients who need consistent, approved campaigns

What they get

Win the right clients, deliver accepted work, collect payment and earn the next engagement

What makes the business work

Retainers fund recurring delivery; scope, acceptance, collection and capacity determine the economics.

Start here · the business at a glance

The functions that connect customer value to revenue

One card per top-level function. Open only the detail relevant to your decision.

Before · current-state model

How the business delivers value

6 visible areas · 7 connections

Create demand

Growth lead

Receives: Market needs · Customer proof
Delivers: Qualified opportunities

Agree the engagement

Account lead

Receives: Qualified opportunities · Capacity
Delivers: Signed scope · Commercial terms

Client delivery

Delivery lead

Receives: Signed scope · Client inputs
Delivers: Accepted campaign · Delivery evidence

Invoice & collect

Finance lead

Receives: Commercial terms · Delivery evidence
Delivers: Collection status · Financial view

Learn & retain

Account lead

Receives: Campaign results · Customer feedback
Delivers: Renewal decision · Customer proof

Capacity & standards

Operations lead

Receives: Workload · Quality signals
Delivers: Capacity · Approved standards

Open an area for the next level. Arrows bundle recorded handoffs; click to inspect their source records. 26 internal links remain inside these areas.

After · proposed operating model

How the business delivers value

6 visible areas · 7 connections

Create demand

Growth lead

Receives: Market needs · Customer proof
Delivers: Qualified opportunities

Agree the engagement

Account lead

Receives: Qualified opportunities · Capacity
Delivers: Signed scope · Commercial terms

Client delivery

Delivery lead

Receives: Signed scope · Client inputs
Delivers: Accepted campaign · Delivery evidence

Invoice & collect

Finance lead

Receives: Commercial terms · Delivery evidence
Delivers: Collection status · Financial view

Learn & retain

Account lead

Receives: Campaign results · Customer feedback
Delivers: Renewal decision · Customer proof

Capacity & standards

Operations lead

Receives: Workload · Quality signals
Delivers: Capacity · Approved standards

Open an area for the next level. Arrows bundle recorded handoffs; click to inspect their source records. 15 internal links remain inside these areas.

Model depth is optional. Containers and children are not counted twice. A grouped arrow is traceable to model records, not verified operational evidence. Where a contract is absent, card interfaces summarize its recorded handoffs.

What limits this part of the business?

Connect real observations, question requirements, and give the people doing the work usable instructions.

Bring your own workflow

Turn this model into your agency's next operating decision.

Bring one recurring delivery workflow and the decision you are trying to make. Map how it works today, redesign it for people and AI, and choose the first improvement worth testing.

Map my workflow